How our tech unlocks small business potential

Jeanne du Plessis
Inside Kandua
Published in
1 min readMar 3, 2022

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Pro survey findings

Always on the go

We recently surveyed our Pros to understand what their biggest barriers to growth are and how our tech tools can help them.

Pros’ biggest need is still access to new customers — which is what we address through the Kandua.com marketplace — followed closely by access to funding. As Arjun said:

“This is not surprising. It’s hard to find a piece of research on small businesses enablement that doesn’t highlight funding as an issue. What we are striving to understand is what other barriers exist for our pros, because addressing some of these may unlock funding opportunities that are not currently available to them; or enable their growth in other ways.”

We think the right kind of tech — easy to use, intuitive tools that help Pros to improve their business management — is an important part of the solution.

Read the rest of the story in Engineering News and stay tuned for updates about the new tools we’re building.

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Interested in everything. Up for anything. Communications & social innovation pro by day.